Objective: Create a design concept for Rogers and Hammerstein’s SOME ENCHANTED EVENING, a cabaret-style musical showcasing a revue of Rogers and Hammerstein music. 

Response: In designing this production concept, I chose to put emphasis on the whimsical, ethereal, and almost magical feeling that the show and production set conveyed. I created a design that was visually appealing yet conveyed a clear and concise, conveying necessary information to its intended audience in a single glance. In addition, the design is pleasing to the eye and provides a clean pathway with distinct direction and hierarchy that allowed the audience to process the information as intended and encourage long-term retention.