Product Advertisement
A short spec commercial for Milk Bone, shot on Canon EOS Rebel T4i. Created in Adobe After Effects.
Objective: Write, film, and edit a short, 20-second advertisement for a specific product.
Response: I chose to create a spec commercial for Milk Bone. Because I was limited to 20 seconds, I wanted to express to the viewer how much dogs love Milk Bones through the tagline “Never Lose Your Dog Again.” This advertisement accentuates a dog’s immediate love for these treats, showing that even the sound of the box rattling excites your furry friend. The unique and intentional choices in framing and angles ensures the message will resonate with the viewer, leaving them with a positive association with the brand that will last long after the message of the advertisement is forgotten.