Objective: Create an assortment of four retractable pop-up banners each aimed at a different market segment. These banners should contain a list of given products categories.

Response: I tackled this project by first creating a centralized and uniform look for all of the banners. I took the unique curves of the Lakeside logo and translated them into the images and colors I used in my design. I also wanted to ensure that the banner designs would be one that you would immediately be drawn to and able to discern what the message of the artwork was with little processing time. I accomplished this with targeted language on the banners and utilizing both segment and product imagery. In addition to listing the product categories, I included a segment at the bottom of the banner that aligned with the language on other marketing materials listing why Lakeside as opposed to other dealers.