Objective: Model 3 product objects that will be placed on a ground plane and create a product-based advertisement for a company.  Based on your selected product, you will create branding and style guides for the project.

Response: For this project, I chose to model a fragrance advertisement for Marc Jacobs. I selected their Daisy line for this representation, as the structure of the perfume bottle and box hold a very unique design. Upon researching the fragrance, I decided to add several strawberries to hint at the sweet berry scent infused within the perfume, with a violet background representing the violet undertones within the perfume. I felt as though the composition, the slogan, the typography, and the color all contributed to the advertisement’s alluring appeal.